The Crankcase. offers our skill and experience for your development, based on our exemplary academic training and practical experience in industry.
Qualifications in Engineering Technology and Transport Design, German studies and Public Relations guidance.
Professional experience in Motorcycle and Automotive Design and Modelling, Press and Public Relations, Seminars and Training.

competence in:

market research and analysis,
design strategy and concept making,
design sketches from ideas phase to final presentation sketches, colours and graphics,
clay and hard modelling,
project management to production,

please contact us for further information with your requirements.

Ian Alderton
The Crankcase.

Below are some work examples.

Honda VFR800

As European project leader for the VFR with Honda R&D Europe, Ian coordinated the market research, design concept, design and clay modelling.
Ian also presented the design model to the European sales members to confirm their acceptance, which was overwhelming; before presenting it again in Japan to the managers of each department to receive their official agreement to go ahead with production development.
Finally Ian designed the successful 2 tone white and black colouring to keep the appearance up to date with minimum additional development cost.

Honda CBR1000RR Fireblade

This successful design proposal by Ian using the famous HRC tricolour colouring for the 2007 CBR1000RR Fireblade.

Honda X-11, CB1100 Super Four

Ian was project leader for the CB1100SF concept model that was shown at the Intermot show in Germany.
When the model was modified to use an aluminium frame derived from the CBR1100XX Super Blackbird, almost everything had to be redesigned.
However the image of the concept model had to remain, which meant some elements such as the rear seat cowl were kept.

CLICK HERE to see Ian Alderton presenting the Honda Hornet at the 2006 Intermot show in Cologne.